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We’ve found that early-stage CEOs and founders are courageous and passionate but feel frustrated that they haven’t reached revenue goals.
They feel that missing targets and projections will result in cash flow and investor confidence problems. They fear that their business will fail.
They also falsely believe the problem is poor sales and marketing execution, wrong personnel, lack of resources, and an inability to compete.
So, they invest more in marketing and replace their salespeople. Or even hire a sales leader.
But the real problem is that they haven’t invested the time in building a system-based foundation that delivers consistent and predictable results.
They really need a guide and mentor who has already achieved what they want and will help them engineer a reliable sales and marketing system.