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Free Masterclass:
8 Steps to Differentiation

Separate yourself from the competition, acquire more customers,

and command a premium for your offers

Presented by John Eddy,
Business Strategist

I am an energetic coach and advisor who guides business leaders and executives through the transformation of their companies to rapid growth, external investment, or sale (exit). I have held executive leadership positions at McAfee/Intel, Kaspersky Lab, IText Corporation, and IntelliSoft Group. Lucrumex is the second company I founded.

For over 20 years, I served as an accomplished executive at start-ups, and medium to large companies. I am

recognized for my ability to deliver mission-critical results. I am also known as an innovative sales/marketing professional experienced in building high-velocity sales and marketing operations.

In this webinar we will cover (and More)

Unique Advantage Statements

Create differentiation in your market place. Rise above price differentiation and create unique

Position vs Competition

Establish additional value vs all competitors. Structure messages so that your brand is the best offer

Create a Compelling and Provable Reasons to Select Your Brand

Established key different benefits you posses: true, relevant and provable

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